Born Smart is a Mumbai-based company specializing in e-learning and educational products for early childhood development. They have a focus on the "first 1000 days" of a child's life and offer a unique learning program with age-appropriate activity videos and parenting tips. The company, which operates as Born Smart E-Learning Private Limited, leverages over 30 years of experience from child development experts to create their curriculum, which is designed to boost a child's brain development through purposeful, milestone-oriented activities. They provide their services through a subscription-based app and a community forum for parents.
Increased user interaction and engagement through age-specific, milestone-driven content.
Parents reported feeling more confident and informed due to easy access to expert guidance and milestone-based resources.
The responsive design and user-friendly interface led to higher retention and satisfaction rates.
Multi-language support opened the app to a broader audience, enhancing its global appeal.
Google Analytics integration allowed for continuous optimization of the app, ensuring content and features aligned with user needs and preferences.