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Pharmaceuticals

Signet Excipients

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Signet, India’s leading excipients distributor, needed to upgrade its outdated website to meet the needs of its clients in the Pharma, Biopharma, and Nutra industries. With an aim to simplify access to its product catalog, enhance user experience, and protect sensitive data, Signet partnered with Sudha Solutions to create a modern, intuitive platform that sets a benchmark in its industry.

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Industry
Pharmaceuticals
Development Duration
5 Months
Maintenance
Ongoing - Past 4 Months
Services Offered
  • Website Designing & Development
  • UI/UX Design
  • CMS (STRAPI)
  • Performance Optimization
  • Ongoing Support & Maintenance
  • SEO Optimization
Technology Stack
nextjs
tailwind
Strapi
MySQL
INFRASTRUCTURES
Azure
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Business Challenge

The main challenge faced during the website overhaul was organizing and presenting complex product information. With hundreds of products featuring diverse specifications, it was difficult to create a structure that allowed users to easily find what they were looking for. Additionally, outdated navigation and a lack of guidance for different types of users posed significant obstacles. Many users struggled with locating products efficiently, and some were unsure of what they needed. Furthermore, managing sensitive data, such as product datasheets, required careful attention to ensure secure sharing without risking misuse. Addressing these challenges, the solutions implemented like a dynamic backend, advanced search options, and enhanced data security created a streamlined and user-friendly experience that catered to both expert users and those in need of more guidance.

Our Approach & Solution

The revamped website introduced smart search features, a dynamic backend for easy product updates, and interactive sample request forms to boost lead capture. A modern, responsive design enhanced readability, while acknowledgment-based access strengthened data security.

User-friendly navigation was simplified, organizing products by industry and application for quicker discovery.

Our approach was collaborative and agile, with weekly check-ins and phased updates for continuous improvement. Rigorous testing ensured smooth performance across devices and browsers.

The results included increased user engagement, higher conversion rates, improved operational efficiency, better brand perception, and enhanced data security, fostering client trust.

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Solution Highlights

Smart Search Features:

Added typo-tolerant search with auto-suggestions. Introduced filters to narrow down results by dosage, industry, and more.

Improved Product Management:

Built a backend system that organized products by key attributes. Enabled quick updates to product details without technical hurdles.

Interactive Sample Request Forms:

Made it easier for clients to submit inquiries with detailed forms. Increased opportunities for lead capture with prominent form placement.

Modern Design:

Developed a clean, responsive design that adapts to desktops, tablets, and phones. Presented product details in clear, tabular layouts for better readability.

Data Security Enhancements:

Restricted datasheet access with acknowledgment prompts to protect sensitive information. Reinforced trust by prioritizing transparency and privacy.

User-Friendly Navigation:

Organized the menu by industry and application for quicker discovery. Placed shortcuts in the footer for users ready to take action.

Results & Impact

Enhanced User Engagement

Clear pathways and powerful search tools helped users find products quickly. Improved navigation reduced drop-off rates and encouraged deeper exploration.

Higher Conversion Rates

Sample request forms captured high-quality leads by making it easy for users to reach out.

Operational Efficiency

A streamlined backend allowed Signet to update product data with minimal effort.

Better Brand Perception

A sleek, modern website reinforced Signet’s position as an industry leader.

Secure Data Handling

Acknowledgment-based access safeguarded confidential documents, boosting client confidence.

PREVNEXT

ADIPRO is thrilled to endorse OpenSpace Services for their Development expertise, which was instrumental in our project's success. Their well-structured processes, commitment to timely deliverables, and exceptional communications made the entire experience seamless. They consistently exceeded our expectations, and we highly recommend their services. We look forward to future collaborations with them and thank them for their outstanding work.

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Yezmina Kirpalani

Global Head, Strategy & Marketing

ADIPRO

OnPoint Insights has been an invaluable partner in our project's success. Their development expertise, commitment to efficient processes, and timely deliverables have significantly improved our website's user experience. Effective communication and their user-centric approach made the entire process seamless. They actively listened to our concerns, answered our questions promptly, and offered valuable insights and suggestions. We highly recommend OnPoint Insights for exceptional results. Thank you for going the extra mile and exceeding our expectations.

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Tracy Barley

Aviation Marketing & Communications Coordinator

Lancaster Airport Authority

We've had the privilege of partnering with OpenSpace for our Governance and Compliance Management Web Application. Their expertise and commitment transformed our audit web application into a cutting-edge platform. Their tech proficiency ensured our application's future-readiness. Their cloud optimization efforts led to cost savings and improved performance. Overall project Management and communication is spot on. Their quick learning and proactive approach generated a remarkable ROI. We're genuinely delighted with the progress and look forward to a continued successful partnership. Thank you, OpenSpace Team, for your unwavering commitment.

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Pratik Vaidya

Principal Consultant | Director

WeChecked

We are extremely satisfied with the customized CRM solution developed by OpenSpace for the International Business Conference (IBC). The tailored web application has transformed our operations, resulting in a three-fold increase in business scale. The real-time management dashboard has enabled agile decision-making, while OpenSpace’s deep understanding of our needs and valuable insights have streamlined our processes. OpenSpace has become our trusted partner for CRM, website development, and cloud/infrastructure management. Their commitment to our success has played a key role in IBC’s growth. We sincerely thank the OpenSpace team for their exceptional contributions.

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Nitin Shah

Director

International Business Conferences

“It was indeed a pleasure working with the team at OpenSpace. It was a great collaboration from day one and it felt like they were a part of our organization while working on the website project. The team has been extremely meticulous and structured in their approach. They have been proactive in sharing ideas and very prompt in executing them. Wishing the team all the best and look forward to a long-term relationship with them.”

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Nikita Suratwala

Consultant - Corporate Marketing

ANAROCK Corporate Marketing